wine | Di-Vinum

Young people and wine, trends and tradition.

Young people and wine. This is an interesting topic continuously being updated. It is fascinating as bringing news and freshness in a traditional market , sometimes not so willing for changes. There is a cluster of young people from 18 to 29 of age that somehow prefers short drinks and Read more

By Silvia Rama, 4 years27 June 2022 ago

News Wine and Food Experience Wine Marketing

How to create an interesting wine experience

Creating an interesting wine tourism expericence is a process that involves several phases, starting from strategic marketing and getting to the more operational aspects of communication. In a very schematic way we can summarize this activity of designing one or more enotourist packages as follows: Analysis of the strengths, peculiarities Read more

By Silvia Rama, 4 years ago