Wine Marketing
Happy Easter
Happy Easter from all of us, may it bring serenity and peace… to be toasted with a few glasses of ITALIAN wine. ❤️😊 🍷🥂🍾
Conference News Wine and Food Experience Wine Marketing
A new member in our team: Nicolò Porro, winemaker & oenologist
A real valuable resource is added to our team. A young, brilliant and well-prepared oenologist who adds competence to our marketing agency, working alongside us on technical production aspects, creating synergy. Born in Verona, he graduated in Oenology and Viticulture in San Floriano, in Valpolicella Classica. He began working in Read more…
News Wine and Food Experience Wine Marketing
Prowein 2025, beyond expectations and the moment, what Prowein was? Part 2
We continue with our report on this Prowein 2025, after the first part with the interesting point of view of two dear friends as well as wine professionals from the production sector. Talking to Nazareno Vicenzi of the Consorzio delle Venezie, we get the point of view of a wine Read more…
Conference News Wine and Food Experience Wine Marketing
Prowein 2025, beyond expectations and the moment, what Prowein was? Part 1
We are coming back from a “different” Prowein than the ones we remember, for us a more concentrated, focused, calm and at the same time operational Prowein. Our last participation is pre-pandemic and checking the flight invoices it was 2019. A Prowein with a bang if we remember correctly, so Read more…
News Wine and Food Experience Wine Marketing
Food and Wine Tourism in Italy autenticity & immersive experiences
Food and wine tourism is a very interesting item in our country’s tourism offer and makes an important contribution to the GDP generated by the global sector each year. Food and wine tourism in 2024 generated as much as 40.1 billion euros in 2024, from direct, indirect and induced revenues, Read more…
News Wine and Food Experience Wine Marketing
Best Of Wine Toursm. What wine tour operator want?
This morning we met with some international tour operators, from Great Britain, Bulgaria, China, Spain, Belgium, Germany and Armenia. All enchanted by our wonderful territory, all looking for unique and authentic experiences for their customers. We have deliberately selected companies that are dedicated to organizing wine tours and wine experiences Read more…
News Wine and Food Experience Wine Marketing
Vinitaly 2024 is arriving, from 14th to 17th April
The most important Italian wine fair, and certainly the most prestigious event for Italian wine, is arriving soon. For 55 years it has been targeting wine business operators on international markets. For this 2024 edition, Veronafiere’s targets are ambitious, in fact 1200 top buyers will be present, a number growing Read more…
News Wine Marketing
Granaccia & Rossi di Liguria 2022…coming soon!
Granaccia e Rossi di Liguria taked place with its 17th edition in Quiliano, in the province of Savona. This event is dedicated to the great red wines of Liguria, an Italian region well known for its whites such as pigato and vermentino but which also produces premium wines from red Read more…
News Wine and Food Experience Wine Marketing
Young people and wine, trends and tradition.
Young people and wine. This is an interesting topic continuously being updated. It is fascinating as bringing news and freshness in a traditional market , sometimes not so willing for changes. There is a cluster of young people from 18 to 29 of age that somehow prefers short drinks and Read more…
News Wine and Food Experience Wine Marketing
How to create an interesting wine experience
Creating an interesting wine tourism expericence is a process that involves several phases, starting from strategic marketing and getting to the more operational aspects of communication. In a very schematic way we can summarize this activity of designing one or more enotourist packages as follows: Analysis of the strengths, peculiarities Read more…