We are among the winners of “Best of Wine Tourism” the fourth edition of the wine tourism competition of the Great Wine Capitals. Verona takes part in it, through the local Chamber of Commerce of Verona.
We have been awarded for the “services for wine tourism”, together with 6 other realities that are committed every day to the promotion of wine tourism and to the enrichment of its offer.
Here is the list of all the winners of Best of Wine Tourism 2020
– Di Vinum for wine tourism services
– Massimago Wine Relais for innovative experiences in wine tourism
– Ca ’Rugate for art and culture
– F.lli Fraccaroli – Flavors in the Cellar, for catering
– Albino Armani Winemakers since 1607 for sustainable policies in wine tourism
– Ca ‘del Moro Wine Retreat for accommodation
– Tenuta Santa Maria di Gaetano Bertani for architecture and landscape.
The participats to the competition were 78, both wineries and service companies.
Here below the declaration of President Giuseppe Riello, we fully agree on:
“Seventy-eight companies that participated in the competition during the lockdown this spring due to Covid-19, demonstrating the ability of the Verona business system to react. Experiential tourism is the evolution of wine tourism – comments the President of the Verona Chamber of Commerce, Giuseppe Riello – as we have been able to verify by selecting the Veronese wineries winners of the Best of Wine Tourism Competition. We discovered how wine tourism is diversifying: it is a perfect example of a system where at the base there is the company that tells the tourist about the territory through agri-food production, where taste, history and beauty come together in a single expression. Our task is to make it known and to promote it ”.
Together with the other 6 winners we will compete in the international selection, with the companies chosen in the other wine capitals.
The winners of all categories are promoted by the network of the Great Wine Capitals.
The Great Wine Capitals created the competition by focusing on the increasingly close relationship between tourism and the world of wine.
This initiative of promotion and territorial development linked to the world of wine tourism sees Verona as the only Italian city to be present in the network of the Great Wine Capitals together with Adelaide (South Australia), Bilbao and Rioja (Spain), Bordeaux (France), Lausanne (Switzerland), Mainz (Germany), Mendoza (Argentina), Porto (Portugal), San Francisco – Napa Valley (USA), Valparaìso – Casablanca Valley (Chile) and Capetown (South Africa).
We firmly believe that wine tourism is a great opportunity for wineries, for operators in the hotel and restaurant sector. We don’t improvise though. Wine tourists are increasingly prepared and above all willing to spend on excellent services and products.
We are far from the welcome made only of “glass of wine and a slice of salami” in Italy and abroad. Wine tourism is a sales opportunity, a marketing tool, a means of promotion and communication, or all of these things put together. It depends on how the winery decides to invest and move. What is clear, from our point of view, is that the wine tourist begins to “dream” when he collects information, he wants to “understand” when he books and “live” an experience upon his arrival.